IIMB Management Review March 2016
Volume 28, No 1 |
March, 2016 |
From the Editor |
|
Nagasimha Balakrishna Kanagal |
|
Synopses |
|
Kausik Gangopadhyay, Abhishek Jangir and Rudra Sensarma |
|
Bijuna C. Mohan and A. H. Sequeira |
Impact of Customer-Based Brand Equity on Operational Performance of FMCG Companies in India |
Devlina Chatterjee |
A Simple Example for the Teaching of Demand Theory: Aggregate Demand Estimation for Onions in India |
Murale Narayanan and Aswani Kumar Cherukuri |
A Study and Analysis of Recommendation Systems for Location-Based Social Network (LBSN) with Big Dat |
Dilip Kumar |
Sudden Breaks in Drift-Independent Volatility Estimator Based on Multiple Periods Open, High, Low, and Close Prices |
Interview |
|
P.D.Jose |
|
Book Review |
|
Rajani Singh |
The 10 Commandments for Family Business |