| Volume 20, Number 4 |
December, 2008 |
| From the Editor |
| V Ravi Anshuman |
From the Editor |
| |
| Papers |
| Ashima Goyal |
The Impact of ICT in Making Global Markets More Inclusive |
| Madhuri Saripalle |
The Indian Auto Component Industry: Competing through Costs or Capabilities? |
| Thillai Rajan B |
Comparison of Software Service Providers: An Exploratory Study |
| Surendra Sundararajan |
The Subterranean Theatre of International Economic Stratagems and their Implications for Policymaking |
| |
| Interview |
| J Ramachandran & Shubha Patvardhan |
Context of Interview with Fashion Artiste Manish Arora |
| J Ramachandran and Shubha Patvardhan |
In Conversation with Fashion Artiste Manish Arora |
| |
| Round Table |
| Avinash G Mulky |
Enhancing Marketing Performance: Academic Perspective |
| Avinash G Mulky |
Enhancing Marketing Performance:Discussion |
| |
| Books |
| Shiva Kumar Srinivasan |
The New Age of Innovation: Driving Cocreated Value through Global Networks : By C K Prahalad and M S Krishnan, 2008, Tata McGraw Hill Publishing, New Delhi, p 695, Price: Rs 278. |
| Rajesh K Aithal |
Private Label Strategy : By Nirmalya Kumar and Jan-Benedict E M Steenkamp, 2007, Harvard Business School Press, Boston, MA, p270, Price: Rs 695. |
| S Jeyavelu |
Identity and Strategy: How Individual Visions Enable Design of a Market Strategy that Works : By Olaf G Rughase, 2006, Edward Elgar Publishing: Cheltenham, UK, p 232. |
| |
| Announcements |
| IIMB Management Review |
IMR Conference 2008 |
| IIMB Management Review |
Educators' Forum |
