Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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‘Advertising, Brands and Consumer Behaviour’, co-authored by Professor S Ramesh Kumar, launched by Sage

The book covers 79 well-known Indian brands, with the linkages between advertising and consumer behaviour with the backdrop of Indian brands, explained through the lens of conceptual perspectives; targets practising professionals and students of post graduate management programmes

 

10 April, 2020, Bengaluru: A reference book titled: ‘Advertising, Brands and Consumer Behaviour’, co-authored by Professor S Ramesh Kumar, IIM Bangalore faculty from the Marketing area, and Anup Krishnamurthy, which explains the linkages between consumer behaviour and advertising in the backdrop of Indian brands, has been launched by Sage. The book covers 79 well-known Indian brands.

The book’s target segment is practising professionals associated with the domains of marketing and advertising. The book will also be useful to students of post graduate management programmes as a reference book, supplementing the content available in textbooks, associated with consumer behaviour, advertising and branding. The Indian examples will enable students to identify the concepts explained in the book in the Indian context. The book also provides work exercises and suggests research readings that will enable the reader to further probe into the linkages between advertising and consumer behaviour that are triggered by contents of the book.

Professor S. Ramesh Kumar has been associated with teaching and research for about thirty five  years .He has authored 8 books on marketing / consumer behaviour in the Indian context ,co-authored an adapted text book and  co-authored 23 cases(Ivey/IIMB-HBS case series) on Indian brands besides publishing/co-authoring papers in international journals/presenting papers  in international conferences of repute. He has written over 200 articles in the business press. 

iimb

Professor Ramesh Kumar has published articles and case studies in reputed journals (national and international), business magazines and business newspapers. His international publications include papers in refereed journals of repute, which are known both for their academic rigor and practice orientation.

He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIM B Chair of Excellence (2016-19).