Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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IIMB Management Review December 2021

https://www.sciencedirect.com/journal/iimb-management-review/vol/33/issue/4

Volume 33,   No 4

December 2021

From Editor

Jishnu Hazra

 Editorial

Synopses

Madhu MANDAL, B.K. MOHANTY and Satyabhusan DASH

  

UNDERSTANDING CONSUMER PREFERENCE THROUGH FUZZY-BASED RECOMMENDATION SYSTEM

Rahul RAMACHANDRAN, Subin SUDHIR and Anandakuttan B. UNNITHAN

EXPLORING  THE RELATIONSHIP BETWEEN EMOTIONALITY AND PRODUCT STAR RATINGS IN ONLINE REVIEWS

Kunja Sambashiva Rao, Bramhani Rao and GVRK Acharyulu

EXAMINING ePWOM-PURCHASE INTENTION LINK IN FACEBOOK BRAND FAN PAGES: TRUST BELIEFS, VALUE CO-CREATION AND BRAND IMAGE AS MEDIATORS

Rejikumar G,  Gopikumar V, K. G. Sofi DINESH, Aswathy ASOKAN-AJITHA and Ajay JOSE

PRIVACY BREACH PERCEPTIONS AND LITIGATION INTENTIONS: EVIDENCE FROM E-COMMERCE CUSTOMERS

Jeannie HOH and Kin Boon TANG

MULTINATIONAL CORPORATION FINANCE AND ACCOUNTING: AN EMPIRICAL TRANSACTION COST ECONOMICS ANALYSIS

Navneet KAUR and Lakhwinder Singh KANG

PERSON-ORGANISATION FIT, PERSON-JOB FIT AND ORGANISATIONAL CITIZENSHIP BEHAVIOUR: AN EXAMINATION OF THE MEDIATING ROLE OF JOB SATISFACTION

Manohar GIRI and Devlina CHATTERJEE

FACTORS AFFECTING CHANGES IN INSURED STATUS OF RURAL AND URBAN HOUSEHOLDS: A STUDY OVER TWO TIME PERIODS IN INDIA