IIMB Management Review March 2014

Volume 26, No 1	March 2014
From the Editor
Nagasimha Balakrishna Kanagal	Editorial
Papers
Dilip Kumar	Return and Volatility Transmission between Gold and Stock Sectors: Application of Portfolio Management and Hedging Effectiveness
Pragyan Rath and Apoorva Bharadwaj	Deconstructing Symbolic Ideology in Contemporary Communication Strategy: The Case of Nirma and Wheel
Zabiulla	Portfolio Strategies of Fund Managers in the Indian Capital Market
Interview
Chirantan Chatterjee	In Conversation with Rishad Premji, Chief Strategy Officer, Wipro Limited
Round Table
K Kumar	Reviving Business History in India -- The Way Forward
Book Review
Venkatesh Panchapagesan	Capital Market Reform in Asia: Towards Developed and Integrated Markets in Times of Change Edited by Masahiro Kawai; Andrew Sheng; SAGE India, 2012, 396 pages: Rs 995