Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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ADOPTION OF PERSONAL SERVICE ROBOTS IN INDIA

Consumer adoption of personal service robots (PSR) is likely to grow rapidly due to Industrial Revolution 4.0. Attitude towards PSR adoption depends on consumer demographics, product form, and application settings of PSR. The COVID-19 pandemic is accelerating the use of PSRs worldwide, and there is no published study on Indian consumers’ attitudes towards adopting PSRs.

This research comprehensively studies the Indian consumer's attitude towards adopting PSR. It builds on the stimulus-organism-response (S-O-R) theory to study the consumer’s response to PSR. The results provide a deeper conceptual understanding of S-O-R theory’s “organism” element by identifying a mechanism of forming adoption intention and specifying the roles and interrelationships between perceived usefulness, perceived risk, resistance bias, and intention to adopt in an emerging market context. 

Hence, this comprehensive study is timely, relevant, and helps marketers identify a small set of variables that can be focused on to improve the adoption of PSRs they plan to launch in high-potential emerging markets such as  India. The findings provide valuable insights for academics to understand and further explore consumer’s adoption attitudes towards novel high-technology products.