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Deepti

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Deepti
Ganapathy

Visiting Assistant Professor
Centre for Management Communication
Chairperson, Centre for Management Communication
deepti.ganapathy@iimb.ac.in

Deepti Ganapathy has 18 years of practitioner and academic experience with India’s leading media and education conglomerates- these include The Times Group, Deccan Herald, NDTV, IIM Indore and School of Business Management, NMIMS University. At IIM Bangalore, she teaches Communication courses for the MBA programme, PGPPM Programme and offers several Executive Education Programmes.

She has been Program Director for various custom and short-duration programmes, and offers Open Programs on Sustainability and Communication. Her research has been published in leading management journals such as the Academy of Management Learning and Education, as well as in highly ranked Communication journals such as Journalism, International Journal of Strategic Communication. She has contributed book chapters in books edited by renowned scholars globally and published by Sage and Emerald on Social Media and Measurement and Computer-Mediated Communication.

She is the author of  “Media and Climate Change: Making Sense of Press Narratives”, which explores the socioeconomic and cultural understanding of climate issues and the influence of environment communication via the news and the public response to it. Her book has been well received globally and she has been invited as a plenary speaker at prominent Climate Conferences and as a speaker to research centers in Universities in the US and EU doing work around the themes of Sustainability and Climate Change Communication. Her book was listed in the Honour Book list 2022 in the Business Category in the Green Literature Festival.

A former award-winning journalist, she is an Expert Committee member of WHO’s Infodemic Management group. Her research interests include climate communication, sustainability, Health and Political Communication. An affiliate faculty at the Centre for Climate Change Communication, George Mason University and a former Visiting Scholar to UC San Diego, she is currently involved in a cross-national research study to understand the impact of Climate Change on Health.

Additional Information

Research Interests: Political Communication, Health Communication, Climate Change Communication, Organisational Communication, Digital Media for Government Communication.

Published Papers

  • Navarro-Bosch; Ganapathy, D., & Raynauld, V. (2023). Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India. International Journal of Strategic Communication, 17 (4), 381-397. https://doi.org/10.1080/1553118X.2023.2209572

  • Ganapathy, D. (2020). GE innovates through constant internal and external communications. Academy of Management Learning & Education, Vol. 19, No. 1, 110–111. https://doi.org/10.5465/amle.2017.0455. (Downloaded: 167 times between 20 April 2020-15 Jan 2021; Altmetric Score: 2). 

  • Academy of Management: https://www.youtube.com/watch?v=DTRTdo6B5DU

  • Rosas-Moreno, T., & Ganapathy, D. (2019). Has India’s tripartite cooperation with Brazil and South Africa helped it combat human trafficking? A news media framing analysis spanning two decades. Journalism, First Published February 26, 2019. DOI: 10.1177/1464884919831093. https://doi.org/10.1177/1464884919831093 (Downloaded: 213 times; Altmetric Score: 3)

  • Ganapathy, D. (2016). Preserving India’s palm leaf manuscripts for the future. Media Development, LXIII (4), 35-38.

  • Ganapathy, D. (2015). Role of New Media in Political Communication in India. International Journal of New Media Studies, 1 (1), 43-46.

  • Ganapathy, D. (2014). New Media and its impact on political communication. Intellectual Resonance, 2 (3), 46-50. 

Book Chapters

  • Ganapathy D (2021). Computer-mediated and Social Communication Trends: A case study of the COVID-19 health communication in India. The Emerald Handbook for Computer-Mediated Communication and Social Media.

  • Ganapathy D. (2020). Goal oriented measurement to derive desirable outcomes. Social Media Measurement and Management: Digital Entrepreneurship. Routledge (London and New York).

  • Ganapathy, D., & Sapna, M.S. (2016). Trends in Political Communication: A Content Analysis of Tweets by Indian politicians. Changing Media, Changing Audiences (pp. 29-39). New Delhi: Lenin Media.

  • Ganapathy, D., & Sapna, M.S. (2013). Digitization of Indian newspapers: opportunities and challenges. Digitization and Beyond. Published by Russell Square International College and University of Mumbai. 

Book Reviews

Cases and Teaching Aids:

Book

In the News:

June 18, 2022

June 18, 2022

June 17, 2022

June 17 2022

January 12, 2022

  • Centre for Climate Change Communication, George Mason University: Delivered talk on Media Representations of Climate Change to faculty, scholars, senior level professionals interested in climate change communication and practitioner colleagues with whom the Centre works to support US journalists on climate reporting (e.g, Climate Central, Covering Climate Now, Society of Environmental Journalists).

December 17, 2021

  • Indian Institute of Mass Communication (Ministry of Information and Broadcasting, Government of India): Delivered talk on Climate Reporting to English Journalism students across all campuses on IIMC.

December 10, 2021

December 03, 2021

December 01, 2021:

In the Media: 

Degree-granting Programmes:

  • Advances in Business Communication, IIM Bangalore (PGP 2022-24, 2023-25)
  • Communication in the Digital Age, IIM Bangalore (PGP 2022-24, 2023-25)
  • Persuasive Policy Writing, IIM Bangalore (PGPPM 2023-25)
  • Managerial Communication – I, IIM Bangalore (PGP 2020-22, 21-23)
  • Managerial Communication – II, IIM Bangalore (PGP 2020-22, 21-23)

Executive Programmes :

Online Courses

Massive Open Online Course on Health Communication: https://www.edx.org/course/health-communication


Courses on Swayam

 

  • Ph.D. (Communication and Journalism), Department of Studies in Communication and Journalism, University of Mysore.
  • M.A (Communication and Journalism), Department of Studies in Communication and Journalism, University of Mysore.
  • B.Sc. (Physics, Mathematics, Computer Science), University of Mysore.