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Gopal Das

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Gopal
Das

Associate Professor
Marketing
gopal.das@iimb.ac.in

Gopal Das is an Associate Professor in the Marketing Area at the Indian Institute of Management Bangalore. His research interests include consumer emotion, motivation, scarcity, information processing, gift-giving, consumer receptivity to artificial intelligence, and retailing. He teaches courses on marketing management, marketing research, consumer behaviour and experimental design. He has over 15 years of teaching and research experience. His research works have been published in international journals such as Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, European Journal of Marketing, Psychology and Marketing, Journal of Business Research, and Journal of Services Marketing.

He has extensive editorial experience and currently serves as an Associate Editor for the Journal of Business Research, European Journal of Marketing, and Psychology & Marketing. In addition, he is on the editorial board of the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, and the Journal of Services Marketing. Gopal is also a co-editor on a special issue on Scarcity for the Journal of the Academy of Marketing Science, on Retailing and Emergent Technologies for Journal of Business Research, and on Field Studies for European Journal of Marketing. 

He has received several recognitions/awards including featured in the World Top 2% list of researchers, ranked 2nd in the world in retailing journal influence index (2009-15), Dipak C Jain award, and Outstanding Doctoral Management Student Award. He has been a Visiting Scholar of HKUST Business School, Hong Kong; and NUS Business School, Singapore. He has guided several Ph.D scholars.

Additional Information

RESEARCH INTEREST

Consumer Receptivity to Artificial Intelligence; Consumer Emotion and Motivation; Scarcity; Information Processing; Gift-giving; and Retailing.

PUBLICATION

Gopal’s work has appeared in international journals such as Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Psychology & Marketing, European Journal of Marketing, Journal of Business Research, Journal of Services Marketing, and Journal of Business & Industrial Marketing. Gopal’s works have been presented at conferences such ACR, SCP, AMA, INFORMS, and EMAC. 

EDITORIAL POSITIONS

Lead Guest-editor (SI) - Journal of the Academy of Marketing Science (JAMS)

Associate Editor – Journal of Business Research (JBR)

Associate Editor – European Journal of Marketing (EJM)

Associate Editor – Psychology & Marketing (P&M)

Associate Editor – IIMB Management Review (IMR)

 

Co-Editor (SI) – Journal of Business Research (JBR) 

Co-Editor (SI) - European Journal of Marketing (EJM)

Editorial Board Member - International Journal of Research in Marketing (IJRM)

Editorial Board Member - Journal of the Academy of Marketing Science (JAMS)

Editorial Advisory Board – Journal of Services Marketing (JSM)

REVIEWING

Journal of Marketing Research (JMR)

Journal of Consumer Research (JCR)

Journal of Consumer Psychology (JCP)

Journal of Academy of Marketing Science (JAMS)

International Journal of Research in Marketing (IJRM)

Journal of Retailing (JR) 

Psychology & Marketing (P&M)

European Journal of Marketing (EJM)

Journal of Interactive Marketing (JIM)

Gopal teaches courses on Marketing Management, Marketing Research, Consumer Behaviour, and Experimental Design in the Post Graduate and Doctoral Programmes. His teaching has been appreciated and recognized with the Excellence in Teaching accolade at the IIM Bangalore. 

Gopal engages in training and consultancy services with companies on Marketing, Sales, Marketing Research and Consumer Behaviour. 

  • PhD, Indian Institute of Technology Kharagpur, India